The “OK is Not OK” Standard

Wednesday 29th October 2025
Monument, London, United Kingdom
£199 + VAT

Visit Eventbrite to Book Your Place - £199

PROGRAMME

This workshop is all about setting the standard for what “great” looks like and ensuring your team has the courage to call out mediocrity. We’ll explore how to define clear benchmarks for quality, move away from a “good enough” mindset, and build a high-trust culture where feedback is seen as a tool for growth. You’ll leave with a practical framework for driving excellence and the communication skills needed to hold everyone to a higher standard.

10:00 – 10:30 | Defining the Line Between Average and Excellent
We’ll start by visually mapping out the “Performance Spectrum” to identify exactly where your team currently sits and what specific behaviors define the leap from “OK” to “Excellence.”

10:30 – 11:15 | Building the Culture of Radical Candor
This session focuses on creating a safe environment where team members feel empowered to give and receive direct, “unfiltered” feedback without it becoming personal or demotivating

11:15 – 11:30 | Networking Break

11:30 – 12:15 | The Excellence Audit and Gap Analysis
We’ll take a real-world project or process from your team and subject it to an “Excellence Audit” to find the hidden areas where “just okay” has started to creep in.

12:15 – 12:45 | Roleplaying the Tough Conversation
You’ll jump into a live simulation where you practice challenging a sub-par piece of work in a way that inspires the team member to reach for a higher standard rather than feeling attacked

12:45 – 15:00 | Setting the New Team Manifestos
We’ll wrap up by codifying your new team standards into a “Not OK” list—a shared agreement on the specific habits and outputs that the team will no longer accept.

Our Speakers

Dunia Silan

SVP of Revenue, EMEA and JAPAC, Skimlinks

Dunia Silan is a dynamic digital executive leader with over 15 years of experience in the digital media industry, currently serving as Senior Vice President of Revenue at Skimlinks. Respected throughout the industry for building high-performing teams across multiple regions and successfully launching new markets from inception to scale up and profitability.

Francis Mac Aonghus

Snr Director, EMEA, Skimlinks

20+ years driving commercial success through strategic leadership in the ever evolving world of digital commerce. Currently at the helm of commercial strategy at Skimlinks driving expansion across UK and EMEA.

Visit Eventbrite to Book Your Place - £199

Your Partner In Global Success

We're here to help your business go global. We start by giving you a clear picture of what's out there with our deep market research and analysis. From there, we work together to build a solid global expansion plan and choose the smartest way to enter new markets.

We also handle the day-to-day operational support to make sure everything runs smoothly and help you craft a winning value proposition. Whether you need us for a full project or just for a final check on your plans, we'll help you get ready for success.

find out more about Our Services

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Market Research & Analysis

We provide deep market research and analysis to get your business ready for the international scene. We help you pinpoint the best markets and understand local culture and consumers.

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Strategy Development

We partner with you to create a solid global expansion plan. We help you pinpoint goals, find new markets, and choose the smartest entry strategy, ensuring your success.

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Operational Support

We handle the day-to-day side of your international expansion. We help you with everything from setting up offices and managing supply chains to navigating complex trade regulations and legal compliance.

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Workshops and Training

We prepare your business for the international scene with our market research and analysis. We help you pinpoint promising markets, and give you the inside scoop on local cultural norms and consumer behaviour.

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Crafting Your Value Proposition

We help you win over senior leaders by crafting a powerful value proposition. We create key messages and presentations that position you as a true partner to help you close bigger sales.

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Consultancy

You don't always need us to do all the heavy lifting. We can act as your consultant to give your strategy a final check and ensure your business insights are setting you up for success.

BRAND EXAMPLES

Our success is only as good as your success

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OUR POINT OF VIEW

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