Unpacking the Fluff

Thursday 8th July 2027
Monument, London, United Kingdom
£299

PROGRAMME

Unpacking the Fluff

This workshop is all about reclaiming your time by stripping away the corporate jargon and “fluff” that stalls progress. We’ll teach you how to decode what people are actually saying, ask the sharp questions that expose hidden agendas, and keep every conversation laser-focused on real business outcomes. You’ll leave with the tools to lead meetings that are shorter, more honest, and far more productive.

10:00 – 10:30 | The Cost of Corporate Clutter
We’ll begin by identifying common “fluff” triggers and jargon that mask a lack of clarity, calculating the actual time and financial cost this overhead has on your team’s productivity

10:30 – 11:15 | Decoding the “Real” Message
This session introduces the “Active Decoding” framework, where we practice listening for the subtext in vague statements to figure out the actual fears, needs, or roadblocks being hidden behind professional filler

11:15 – 11:30 | Networking Break

11:30 – 12:15 | The Precision Questioning Toolkit
We will arm you with a set of “Cut-Through” questions designed to stop a rambling meeting in its tracks and force a pivot back to concrete actions and accountability

12:15 – 12:45 | Roleplay: The “Vague Stakeholder” Simulation
You’ll enter a live exercise where you must handle a participant intentionally using fluff and circular logic, with the goal of pinning them down to a specific “yes” or “no” decision within five minutes

12:45 – 13:00 | Creating Your “No-Fluff” Meeting Protocol
We’ll wrap up by designing a simplified meeting template for your team that mandates a “Purpose, Outcome, and Action” structure to prevent fluff from ever entering the room

Our Speakers

Dunia Silan

Dunia Silan is a dynamic digital executive leader with over 15 years of experience in the digital media industry, currently serving as Senior Vice President of Revenue. Respected throughout the industry for building high-performing teams across multiple regions and successfully launching new markets from inception to scale up and profitability.

Francis Mac Aonghus

20+ years driving commercial success through strategic leadership in the ever evolving world of digital commerce. Currently at the helm of commercial strategies driving expansion across UK and EMEA.

Visit Eventbrite to Book Your Place

Your Partner In Global Success

We're here to help your business go global. We start by giving you a clear picture of what's out there with our deep market research and analysis. From there, we work together to build a solid global expansion plan and choose the smartest way to enter new markets.

We also handle the day-to-day operational support to make sure everything runs smoothly and help you craft a winning value proposition. Whether you need us for a full project or just for a final check on your plans, we'll help you get ready for success.

find out more about Our Services

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Market Research & Analysis

We provide deep market research and analysis to get your business ready for the international scene. We help you pinpoint the best markets and understand local culture and consumers.

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Strategy Development

We partner with you to create a solid global expansion plan. We help you pinpoint goals, find new markets, and choose the smartest entry strategy, ensuring your success.

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Operational Support

We handle the day-to-day side of your international expansion. We help you with everything from setting up offices and managing supply chains to navigating complex trade regulations and legal compliance.

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Workshops and Training

We prepare your business for the international scene with our market research and analysis. We help you pinpoint promising markets, and give you the inside scoop on local cultural norms and consumer behaviour.

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Crafting Your Value Proposition

We help you win over senior leaders by crafting a powerful value proposition. We create key messages and presentations that position you as a true partner to help you close bigger sales.

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Consultancy

You don't always need us to do all the heavy lifting. We can act as your consultant to give your strategy a final check and ensure your business insights are setting you up for success.

BRAND EXAMPLES

Our success is only as good as your success

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OUR POINT OF VIEW

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